Infinyt

Infinyt is an information security company, they specialize in Digital Identity, Fraud Prevention, and Cybersecurity services with global clients in the financial, retail, and electronic commerce sectors. The goal was to have a brand that felt more solid and could effectively communicate the importance of its solutions and the quality of its developments. We rethink the brand from its concept, to which we print an infinite game mentality (inspired on Simon Sinek's works), an idea that coexists with the analogy of information security as an investment, building a patch to move forward. The isotype is based on the 8 qualities that make up the concept of infinite game, represented by an octagon intervened in a way that symbolizes the endless journey. This result helped us to sustain the name and attributes of the brand from the beginning and enhance the character and behavior of the visual system. For Infinyt we decided to incorporate a typeface family that could be useful in a daily work scenario, as well as for their internal and external communication. We incorporated TT Interphases, a typeface designed to work perfectly in modern interfaces for mobile phones and web platforms, which for its geometric composition, allows us to channel a coherent visual system. Color as another differentiator for Infinyt was the goal, after benchmarking and understanding that most companies in this sector try to compete with the same promise and similar visual characteristics. We designed an identity for a robust and modern brand, accompanied by a communication strategy where we speak to an audience capable of making purchasing decisions, this in a business language rather than technological wordiness. In the general concept of the brand, innovation, clarity, and solidity are the drivers with which Infinyt takes action and develops its essence in a modern and dynamic environment. Taking this as the main tool for the communication strategy, we designed scenarios from geometric figures, which abstract the purpose of the company's services, working as a complement and reinforcing the brand messages. Infinyt is a project in which we learned the power of communicating clear ideas about important solutions in sectors saturated with brands that scream about their technological benefits without trying to connect at a business level. At Future for Brands we believe that a clear vision is the strongest flagship for a brand.

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