Mindsurf

Mindsurf (previously Jenny) is an integral solution focused on mental health, designed by experts, backed by science, and empowered by technology.
The client approached looking for a rebrand to help awareness in his market (LATAM) and prepare for his global launch.

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The brand was rethought from its concept, name, messages, and graphic identity, resulting in a visual system followed by UI design and brand communication.

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The project from its origin seeks to democratize access to mental health at the hands of companies that care about the well-being of its collaborators. It was a great challenge to communicate this vision in an environment as digitally chaotic as we have today, where the fight for attention is constant towards the user. Mindsurf intends to be an ally on the way.

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